Dear CappeLovers,

as you well know, the week of the fateful Black Friday is approaching. Our regular customers are already aware of the fact that we have never subscribed to this type of promotions, but here we want to explain well, even to those who have recently joined the community, the reasons why we do not follow this phenomenon.

And the reasons are many. In fact, the past few years we have limited ourselves to putting some stories in the Instagram feed or we simply answered one by one to the followers who asked why we did not apply any discounts during that weekend (which has now become a week for many sites). Today, however, we take the opportunity to introduce you to our vision of SLOW FASHION a little better. In fact, what we see during this week of promotions offered to us from the web are very often suggestions for a quick purchase at affordable prices that have nothing to do with the products we offer in our stores. 

Before being an online store we would like to remind you that in January we will celebrate 75 years of history! So we are a reality that you have found in the squares of Treviso and Mogliano Veneto for many years. The online store was born from the suggestion of our most loyal customers who, living far away, asked us to be able to access our store even remotely. With great commitment, in these five years we have reached countries that we never expected: from Alaska to Japan, passing through Europe, we have come to be a real online store as many see. But we are and we want to stand out for the assistance you can find upstream of your purchases. 

Many of you have already had the opportunity to try this experience and have left us reviews that are invaluable to us (and which you can find at the foot of the pages of our site). Before making a purchase, we are always very open to advice on the fit of the shoes our customers are interested in or to better understand the characteristics of the materials they are made of. We receive all kinds of requests, but we are always available and within the limits of our abilities, we are able to meet the most diverse needs!

We encourage our customers to contact us because we want the shopping experience on our site to be memorable. And in fact, they come back !! 

Another reason why we suggest reaching us through the site chat, the phone or the social channels, is that we want to avoid returns! It is an important point for us and that we have always supported: the RETURN IS NOT FREE. Because? Because we don't want to encourage hit and run buying. Which as we all know, it is not ecologically sustainable. We prefer to receive an extra phone call, help the customer in his choice, and then, if we have not guessed the size, we make the change for free! 

Some of you are still wondering, "but if everyone is doing it, why don't you go on Black Friday"? The reason is that we firmly believe in the authenticity of the products we sell: you can find it in companies like Paraboot o Tricker's just to give two examples. They are products whose models do not know the passage of time and which thanks to the craftsmanship with which they are made, can really become the footwear of a lifetime.

In other cases, however, we "embrace" the philosophy of companies that are focusing on sustainability. And we want to follow this path because we believe we can make our small contribution too. 

For example fjallraven, a company known for its famous backpacks Kanken which, just think, were created in 1978! We have also used them personally, for more than ten years: they are super resistant and never go out of style! This is a company that also produces wonderful garments for the outdoors and for years has supported the "Save the artic fox" project for the protection of the endangered arctic fox and has always paid extreme attention to nature and the environment. implementing strict sustainability policies.

Another new brand that has just arrived at CasaCappelletto is Cotopaxi: a "Climate neutral" certified company. Make products by selecting alternative and recycled fabrics. No backpack is alike, each product is therefore unique and is good for the environment and for the Cotopaxi Foundation project that fights extreme poverty in the Americas.

Still in terms of sustainability, moving instead to our "core business", footwear, perhaps not everyone knows that some of our partners who have been part of the CappeFamily for some time, have already been active in terms of sustainability for several seasons, such as Philippe Model, which proposes the Lyon model, inspired by the world of basketball e made entirely with "animal free", sustainable materials such as eco-leather, corn fibers, organic cotton and recycled polyester. The sole is also a mix of recycled rubber and inside the insole is in Ortholite: truly a sitting area !!

These are just some examples of products that you can find in our stores and that we are convinced do not deserve a depreciation to encourage an impulsive purchase: more and more we support the motto of "buy less, buy better". 

And we are sure that even our most loyal customers have grown with us, with these principles, over the years. Because by purchasing a product from CappellettoShop that they have used for a long time, they have become accustomed to the "long-term" investment. As for our Sachét bags: our leathers are an absolute guarantee and become more and more beautiful with the passage of time: seeing is believing!

But if you really want to win unique pieces at advantageous prices, you can always access our collections  "Women's Outlet" e "Men's Outlet" where all our offers are always visible, even up to 70% discount and concern the collections of past seasons: look closely, you could really find unique opportunities!

Ah, we wanted to warn you that, if you make an exchange with CappellettoShop, the cardboard you will receive with the second package is recycled !! Even in these small gestures, we try to love our planet! ;-)

 Happy sustainable purchases to all!