NEW TXS DIADORA HERITAGE LAUNCH EVENT - MARCH 28, 2019
Last Thursday March 28th we had the pleasure of being the first store in Italy to host the itinerant launch Places to Latsch (Treviso, Palermo, Milan and Turin) of the new gymnastic TXS Diadora Heritage. For the special occasion, the Cappelletto store in Treviso opened its doors to 300 people pre-registered for the event. To welcome our guests: DJ set community Anima, long aperitif with the inevitable bubbles of Treviso, the presence of the influencers Luca Piovesan and Marta Favilli with the new TXS Diadora Heritage at their feet. It was a really nice evening and very participatory.
The new Diadora N9000 TXS
In fact, the new N9000 TXS was born from the development of two technologies conceived in the Diadora research center and so far applied to the sports world which now serve to make the comfort of this new sneakers worn in everyday life greater.
The first technology is TXS (Taping Cross System), a lacing system developed in the mid-90s and designed for tennis to increase control, ensuring greater stability during sports performance.
The second technology, MDS Mass Dumper, returns the energy absorbed during the movement of the foot thanks to a low density polyurethane midsole. Finally, the chunky sneaker sole inserts this new top model from Diadora among the trends of the moment.
The sneaker is unisex at the Thursday event the new TXS was worn by influencers Marta Favilli and Luca Piovesan. The fit, which we can personally guarantee to have tested, is very comfortable!
DIAADORA HERITAGE
There are shoes that remain fixed in the imagination of many people thanks to a sporty character. And we are sure that some of you, reading the title of our article, will have associated the Diadora brand with some myths of football rather than tennis of the 80s and 90s.
At the same time, Diadora is a symbol of fashion image and has always worn the stars of the world.
Diadora boasts a long history like that of the Cappelletto family: both have just celebrated 70 years of history. But that of the company from Caerano San Marco is a story that is worth knowing by visiting the museum located inside the HeadQuarters and that we of Cappelletto were invited to visit a few years ago.
There are important projects of sports shoes that have made history at the feet of stars like Bjorn Borg (hence the iconic sneaker) and Roberto Baggio, to name just a few. Patents and models that are still part of an historical archive which Diadora can be proud of for its preciousness. That's why the new look of the historic N9000 immediately struck us: because the design starts from a model from the 90s.
In fact, the new N9000 TXS was born from the development of two technologies conceived in the Diadora research center and so far applied to the sports world which now serve to make the comfort of this new sneakers worn in everyday life greater.
You just have to come and try it at our stores in Treviso and Mogliano or buy it online!